Blackstone Lock
Design and execute a new website for a new bland. Even though I had other preferences, it was decided to launch the website on Shopify. The CMS is well designed with room for customization. Given the time constraints, we had to use the given template with minimal customization to meet the deadline.
I. Branding
Adobe Illustrator, Photoshop, etc.
Logo was also created with minimal effort.
*should have done more
Keywords: Solid, Trusted, Secure.
II. Web Site
Adobe CC, Shopify, etc.
Prototype mobile/responsive priority
III. Create Digital Assets
Adobe CC
1. E-Commerce Digital Assets
Create and post E-Commerce Digital assets for marketplaces – Blackstonelock.com, Amazon
IV. Package Design
Package Design to specifications for various line of products – Different types of packaging(Shell case, Cutout Box, Recycled Paper Box, etc.) demands a different approach to the unique problems each has.
V. Take Away
Launching a brand should be taken seriously and never rushed. Good planning will result in saving $$$s and resources. I feel this project was rushed into production and did not go through proper review. I also feel that some of those problems were self-inflicted – changing the logo in the middle of production? Something could’ve avoided with proper project management.