Fluxdoor – CI


Project Work in Progress

Summary

Fluxdoor is a portal site for all that is about studying abroad. Main target is Korean audience who would like to search for the information on how-to’s, and resources.

1. Definition

flux /fləks/
noun
noun: flux; plural noun: fluxes
the action or process of flowing or flowing out.”the flux of men and women moving back and forth”

door /dôr/
noun
noun: door; plural noun: doors
a hinged, sliding, or revolving barrier at the entrance to a building, room, or vehicle, or in the framework of a cupboard.

Fluxdoor – door to the future, advance career, better chance, progress, open …

2. Conceptualize

I started play with some geometries and typefaces
Some of the inspirations includes; open door (obvious?), flux capacitor (Yes, from the back to the future), window.

3. Sketching

After focusing on few of the ideas, I started to get it on a grid system with certain rules (I usually use Fibonacci grid/golden ratio).

4. Development

Narrow it down but consider B/W, Full color and other variations.

5. Finalize

Based on clients feedback and preference, I began to narrow down and then expand ideas. After few iteration and client feed back, We narrowed it down to 3 and made a few changes

Side Note

One of the challenges I face is that despite my clear preference, I have to respect the client’s choice and make it work across various platforms. I often have to force myself detach from it a bit and take it less personal which I am getting more and more comfortable.